R.O.T.I. - the ultimate food for thought - Brig Sushil Bhasin
As a Master Trainer, Transformational Coach, and Motivational Speaker; I am passionate about achieving and contributing to outcome-focused results.
Master Trainer, Transformational Coach, Motivational Speaker, Educator, Author, TTST, Online Workshops, Youth Leadership Program, Train The Super Trainer, Design Your Life
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R.O.T.I. – the ultimate food for thought

R.O.T.I. – the ultimate food for thought

Nothing nourishes time-conscious thinking like this one superb tool


Who says money is not important? Of course it is!
But is it the only important thing?

Whenever we think of benefit we have a tendency of assigning a monetary value to it. In business, thinking as an entrepreneur, or investor, we relate it to ROI. Return on Investment. That is relevant and important, too. But do we take into account the time that was invested (as against spent) in that activity to earn that return (money)?

Most organisations fail to consider the time invested in any task, activity or a project. More than the people involved in the activity, it is the support staff and the resources of the company that go into achieving the result. In personal life, we need to be conscious of the time we put in to achieve a result. Simply expressed, the question is “am I getting more than what I am putting in?

are we not looking at the resultant happiness, excitement, thrills or satisfaction as a consequence of an activity? A benefit or loss that raises or lowers our ‘Happiness Index?’ so as to say?

Well that is what this new ROTI is that I am talking about.
Simply put, it is the return or the result that I get out of time invested in any act or activity which gives me a particular level of happiness and energy – positive or negative.

ROTI was a term coined way back in. I am not sure of its origin but I remember getting to know about it almost a decade ago from an article based on a book “Building a Personal Leadership Brand” by Dave Ulrich and Norm Smallwood. It has also been defined as ‘the hourly return on any time expenditure as valued in a dollar amount per hour.’

Ever since then I have been conscious of the time I invest in anything.
I picked up a habit of measuring my (perceived) ROTI on a daily basis. How productive was the day? I write it down on a scale of 1-10 and then plot it on a graph. This gives me a tool to measure and then monitor my productivity.

While on a walk, in Rajauri (J&K), my Commanding Officer once asked me, “How do you get to do so much more in a day than most of us do?” It was a work in progress. I was, at that time, only prioritising and eliminating time wasters. ROTI is far beyond that. This I learned and evolved, as I went along.

Despite all the savings in time that we have managed to achieve with automation through technology, we continue to struggle with less and less time that we have. In fact, by now we should have saved a lot of time and living a life with a luxury of abundance, as far as time is concerned.

To bring in some method in this madness, I suggest make ROTI a habit – personally as also at work.

What is ROTI? is a simple method to assess the time invested on anything. It could be work related like a meeting, making a proposal or a presentation, making calls, writing emails or anything like that. In personal life, time spent in a hobby, watching a movie, going for a picnic or a holiday or hanging out with friends. At the end of it what you ask yourself is ‘what did I get out of it?’ and measure it on a self- devised scale. The measurement is subjective based on your level of satisfaction and consequent happiness.

This is how it works.

Make a 5 point scale on a line starting from 0 to 4 as shown in the diagram.

0 – “Useless. It did not give me any results whatsoever. What a waste of time!”
1 – “It was Ok. I got some value but not what I expected. A partial loss of time.“

2 – “Time well spent. I got my time’s worth. It was not a waste. But not a big deal. Nothing great. It did not add any value as such.”
3 – “Better than what I expected. Got some additional value. Certainly, time well spent.”
4 – “Awesome. It was far more than what I expected. Super value compared to the time invested”

Once you do this regularly, as per your convenience and need, it will serve you as a great tool for analysis and ‘FeedForward.’ You will know where you need to invest time. It will help you identify your time wasters that you can avoid and eliminate in future. In organisations ask participants of an event to mark their ROTI rating on a chart or take it individually. By probing and inquiry, you can know what works well and what does not and take corrective measures accordingly.

To get happiness in life, the trick is to learn and manage time even more carefully than money. To do this we need to consciously plan the time investment an activity deserves. We need to identify our time wasters and just like we have a TO DO List we must make a NOT To Do List. We must take a deliberate decision to stop doing certain things that are thorns in our productivity.


  • Shreyash Mishra
    Posted at 05:01h, 12 November Reply

    Makes me hungry for time now. I want a better ROTI for myself. It’s a very important attribute.

    • Brig Sushil Bhasin
      Posted at 07:19h, 13 November Reply

      Thanks. Your response is heartening and provides encouragement.

    • Brig Sushil Bhasin
      Posted at 16:41h, 02 December Reply

      Thanks Shreyash. I am sure, with your conscious awareness, you will get the better ROTI that you want, adding quality to your life.

  • Bharti.Savalani
    Posted at 09:53h, 25 November Reply

    Thank you Sushil sir for this wonderful takeaway to measure the ROTI on a self-devised scale. When we measure ROTI based on our level of satisfaction and consequent happiness, it becomes easier to prioritise.

  • Colonel BP Sharma
    Posted at 12:20h, 06 March Reply

    Sir, Very mature and practical article based on your wide experience in Army and corporate.
    Good to read and hope to collaborate.

    Posted at 19:10h, 04 April Reply

    Thanks Bharti, I am happy you found it useful.

  • Dimple Anil
    Posted at 10:53h, 21 April Reply

    I somehow don’t relate to the word Return,in ROTI. I feel like a Shylock, pound of flesh, without blood, why do we always talk of returns!!!!
    I say ROTI is Reverence of Time Illuminated. .
    So,when I Rever the illuminated time, success, or call it anything, is bound to come..
    Reverence Of Illuminated Time. speaks of the expansion, the potential we humans have.

  • Tejal Barot
    Posted at 11:34h, 21 April Reply

    Roti is medium of measuring, loved the concept in all. Balancing Time to earn money and live every moment of life is an art. Money is important but not at the cost of happiness.

    • Brig Sushil Bhasin
      Posted at 11:36h, 02 October Reply

      Dear Tejal
      Yes, its the happiness index we are aiming at

  • Sushil Bhasin
    Posted at 11:31h, 02 October Reply

    Dear Dimple
    What a brilliant point.
    I like the new ACRONYM. it’s well-curated and has a deep meaning. Agreed.
    However. Please re-think
    Sylock’s pound od flesh is NOT relevant here as the return is not something that you are snatching or grabbing from someone, causing any harm or loss to him.
    In ROTI, it is very well clarified that the return is NOT a material return or a monetary return. It is an emotional return. It is in terms of happiness, joy, satisfaction or sense of achievement, which you are extracting from YOUR time. No one else is getting affected.
    This is a practical approach and is easily understood, whereas, in your example, I don’t know how many people will first run to fetch a dictionary to know the meaning of Reverancce. And it is a little on the higher plane. It is my personal view that it is not for the common man. Lets keep to basics

    Loved your perspective.
    Gave me food for thought.


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