Corporate Training – a Trainers View - Brig Sushil Bhasin
As a Master Trainer, Transformational Coach, and Motivational Speaker; I am passionate about achieving and contributing to outcome-focused results.
Master Trainer, Transformational Coach, Motivational Speaker, Educator, Author, TTST, Online Workshops, Youth Leadership Program, Train The Super Trainer, Design Your Life
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Corporate Training – a Trainers View

Corporate Training – a Trainers View

Corporate Training – a Trainers View
By Brig (Retd) Sushil Bhasin

(published in Business Manager – Jun 13 Issue Pages 26-27)

We are into corporate training for the last eight years. By
corporate training I am referring to ‘Human Behavioral’ training with
particular reference to Leadership and Team Work. We use the ‘experiential
learning’ platform mostly using adventure and outdoors as tools for learning.
In this article I have made an attempt to review the process of corporate
training, its challenges and future.

Every organization needs training. While technical training,
pertaining to the specific job profile or skill sets is unavoidable and gets
taken care of, human behavioral training, effectiveness of which cannot be
easily measured regretfully sinks into the back seat. The ‘value’ of training
aimed at behavioral and attitudinal shift may not be easily discernible to
business men who focus on the ‘numbers’ they want to achieve. 
Training is a continuous, evolving process that aims at
improving the performance and capability of a an individual, team or an organization
with relation to certain skill sets. It generally involves moving from ‘where
you are’ to ‘where you want to be’.  In
this journey we have to pass through certain stages. We could look at the the
three important questions that need to be answered before we plan a training
Why?  Why do we need
training? Why do we need to be where we want to be?
What?  What is
lacking? What will I achieve if training achieves that shift?
How?  How do I get
there? Which training methodology do I use?
Once we have clarity on these three questions, we need to
work out our stages.
·    Goals and
. We need to be absolutely clear as to what we want from a
particular training initiative. The goals, terminal objectives or deliverables
must be clearly visualized and stated. We have seen many training programmes
that are rolled out in a hurry with very generic, vague objectives. Sometimes
we hear a simple statement , ‘we just need team building training’.
·    Establish Need. The trainees must
understand the need for training and the benefits that are likely to accrue
from the proposed training. They need to be motivated so that they open their
minds and are keen to learn. Willingness of the trainee to learn plays a vital
role in the process.
·    Plan. Training
must be carefully planned. The methodology must be carefully selected. An
effective training programme must be planned from pre training work to the post
training follow up process for long term objectives and permanent shift in
behavior  and attitude.
·    Inputs. We
have generally felt that some deliberations need to be done in an organization
before a training programme is planned. 
Inputs from the senior management, the team leader, the HR department
etc must all be integrated and shared with the trainer to derive maximum
benefit from training.
·    Conduct.  The training needs to be conducted as per
plan. The goals must be regularly revisited and mid course corrections made as
and when necessary.
·    Action
I am of the view that at the closing of a training programme every
participant must be made to write his action plan. He must be held accountable
and responsible for it. We normally look at two months as short term goals and
six months as short term goals. This action plan needs to be monitored by the
HR or the team leader – a process that often gets neglected in the fog created
by ‘crisis oriented’, pressurized, work environment.
·    Follow
This is an area of concern. I find that at the end of a training
programme participants are quite motivated and charged. But if we do not do
regular mop up, get regular feedback, or keep a check on the ‘application’ of
what we learnt and how we are applying it in our work place, the training
effort gets diluted.
  • As a trainer the following are some of the challenges we face
  • We do not always get the inputs we need prior to
    designing the programme. As we generally conduct 2-3 days residential
    programmes, where time is at premium, some time is unnecessarily spent on
    ‘knowing’ the trainees or the team.
  • The goals of the management and the desires of
    participants are generally at variance. While the management looks at  the ‘cost effectiveness’ of the programme,
    and will like maximum activities to be conducted with more learnings, the
    participants look for more fun and a relaxed and easy time.
  • The trainees are with the trainer for a short
    time. After that the trainer has no influence on the trainee. I always say that
    training can be effective if it is considered to be a joint effort by the
    management and trainer. The follow up actions, feedback, monitoring progress
    and corrective measures can only be taken by the management.
  • Training programmes are generally planned as
    stand-alone programmes.  One training
    programme needs to be linked to what was learnt in the previous programme and
    it must lead to the next one. In this manner the training process becomes
    continuous and evolving.


In 2005 when we were new to ‘corporate training’ we had to
convince organizations that they need to train their people for leadership
skills and to convert their departments into high performing teams. I recall
the degree of difficulty in putting across the benefits of such a training. Now
the situation is somewhat different. There is a general awareness in
organizations about the ‘necessity’ of such training. 
Some important  aspects are:-
  • Training is no longer
    considered as an expense. It’s a wise investment.
  • It is not only a good ROI
    (Return on Investment) but also a good ROTI (Return on Time Invested).
  • Studies now show that
    employees are happy in organizations that take care of their career growth     and
    talent development. Many employees leave an organization where these are
  • The human talent has been
    a vital potential and will remain so, despite all the technology advancement.
    Regular, planned training interventions are absolutely necessary to meet the
    corporate challenges we face today 

  • Chase Howard
    Posted at 20:18h, 13 January Reply

    I think that being a leader in the workplace is so important mainly because you want to have people who are really dedicated to their work and can lead a company to bigger and better things. That's why my company is going through some leadership training so that we can develop more leaders so that we have a great chance of more success in the future.

  • Waibhav Kale
    Posted at 02:48h, 20 March Reply

    Completely in agreement. I also believe that such training may instill a sense of Belonging, Pride in the organisation and Ownership which propels an individual to perform beyond the Charter and that sets apart a Winning team from a Good team.

  • Suparna Ghosh
    Posted at 05:39h, 22 March Reply

    A very insightful article.
    The importance of corporate training and the benefits that follow when the employees are happy and find their workplace a platform to develop their talent is very objectively laid down .
    This article is an excellent document to understand the WHY behind every corporate training.
    Thankyou Sir.

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